PLUGGING POWER TO PURPOSE.
Edifye is a Black-led 501(c)3 nonprofit organization that connects professional athletes and their teams to the local issues and mutual aid projects that they care about. It’s building off the spirit of the 2020 NBA/WNBA labor stoppages that supported our brother, Jacob Blake, while he was fighting for his life from a traumatic police shooting. At Edifye, we do two things: find why each player is in this fight for equity and reparation, then connect them with the resources to act on it. Those in charge want to see pro athletes “SHUT UP AND DRIBBLE.” We’ll work together to tailor their message and turn up the speakers.
“The summer of 2020 delivered us one of the most powerful and unprecedented displays of racial solidarity in our lifetime. It was also a real moment in American labor history. We’re talking about the NBA and WNBA’s work stoppage during their playoff bubble. It all began with the Kenosha police shooting of Jacob Blake — an entrepreneur, a father from Evanston, IL...and my brother. Protests in his name broke out around the world. Jake survived the attack, to an entire nation’s relief, and he emerged as a symbol of strength in the contemporary civil rights movement.”
— PAULY JACKSON, EDIFYE CO-FOUNDER
